Understanding Clean Beauty Labels: Decode labels like "organic," "natural," and "clean" in skincare and cosmetics
BEAUTY
Yasin Niyas
7/21/20248 min read


Have you ever taken a skincare or makeup product in your hand and thought, what does 'organic,' 'natural,' or 'clean' mean? You're not alone. They are very general and, much of the time, mean different things in other contexts or to other people. Regrettably, the beauty industry lacks clear guidelines regarding using terms like 'clean' or 'natural' on its products, thus creating a lot of imprecisions that disorient the consumers.
In this post, I will brief you about some fundamental labels of beauty products and the steps to read between the lines to get accurate and clean beauty. I desire that you are equipped with better options in products you apply to your skin. Let's get started!
Currently, it is crucial to describe the term 'Clean Beauty.'
When people turn to healthy beauty products, they rely on chemicals, additives, and components that are not healthy, toxic, or doubtful. However, the word "clean" is not well defined and does not have a specific Industry glossary.
Some key things to understand about clean beauty labels: Some key things to understand about clean beauty labels:
- No authority proscribes or sets nation-specific usage of the tag 'clean.' Any business can label a product as clean without guarantee.
- Some global companies and formulators have their own perception of cleanliness and which ingredients should be included or excluded in the beauty products they produce. Different brands may have different clean lists, and some brands may ban using an ingredient others allow.
- Any statement that a company launches a 'clean formula' or the baby product is a part of the 'clean beauty line' is just mere publicity terms. We don't use it to imply that a product is made without substances that are hazardous to human health.
- Shampoos, detergents, or soaps that are tagged 'clean' still have chemicals essential in preserving and producing the GU. True, cleanliness does not necessarily mean being free from synthetics. It refers even more to a lack of doubtful chemicals.
Multiple third-party certifying bodies have created definitive lists of what to avoid to improve the confusing and opaque world of clean beauty. Popular ones include:
- EWG was established as the Environmental Working Group (EWG Verified).
- COSMOS (Cosmetics Organic and Natural Standard)
- PETA Cruelty-Free certification
Seeking products labeled by one of such organizations and scanning through the ingredients for a no-no list that is prohibited on their clean list aids in a formulation free from these ingredients. Thus, it is necessary to stress that no definition can be considered ideal, and consumers should only relax their critical stance if companies disclose a complete list of ingredients.
This paper focuses on explaining different labels that bear the name "Organic" in the Beauty industry
When encountering the word organic in correlation with the beauty products offered, people would logically think that this product is produced only from organic materials grown or harvested organically. Nevertheless, similar to 'clean,' there is no standard definition of organic personal care in the US. Products use different standards to label themselves organic.
Currently, in Canada and the EU, one can only label a beauty product as organic by going through some tests and having a certification. In the US, guidelines are more lax: In the US, guidelines are more lax:
- Alphabetically, the USDA organic seal is limited to food products only. Currently, no standards are recognized by any third party concerning beauty products that claim to be organic.
- For any input to be considered organic, it must be ninety-five percent organic, and it is allowable to have occasional inorganic parts that are usually minor ones.
- Prohibited constituents such as synthetic chemicals, petrochemicals, and some other dangerous chemicals are still permitted to be used with organically produced natural chemicals in products marked organic.
To truly determine if a product's ingredients are organic, look for third-party certifications from To determine if a product's ingredients are organic indeed, look for third-party certifications from:
- The Agricultural Department, abbreviated as USDA, is in the United States of America.
- An independent professional body which is known as Quality Assurance International (QAI)
- Oregon Tilth
- Ecocert
If none are listed, then it is crystal clear that those ingredients may not actually be certified organic. One crucial fact that has probably influenced and affected a lot is the fact that marketers are capable of stretching the relevance of other given definitions of the term organic much more quickly in the United States of America than they can do in some of the different nations of the world, just because of their capacity to package products and services as being 'organic' even when they are not so in the actual sense of the terminology. Be a savvy consumer.
Deciphering "Natural" Claims
Like organic, another loosely defined term often bandied around in the beauty niche is natural. The definition of natural is derived basically, which means natural is such a broad definition; they have to come from a natural source rather than be synthetic.
Ingredients like:
- Sodium lauryl sulfate (SL, which is present in most shampoos today, including those identified as "natural" shampoos)
Some things to know:
- There has yet to be a consensus regarding a regulating body's definition of natural beauty. An element of it can be used loosely by companies.
- All natural can mean that the ingredients still go through a lot of processing, unlike ingredients labeled organic, which are considerably processed without undergoing a lot of complication.
- This does not imply any chemicals or artificial fragrances/dyes; hence, some manufactured products may contain chemicals even if their name does not include 'chem.'
- Foods that are labeled natural contain many synthetic and other doubtful components.
Essentially, natural labeling offers the consumer minimal relevant information for the safety or composition of the formula unless it meets rigorous third-party natural certification from COSMOS or Nature and similar programs. Generally, natural claims without openness should be avoided.
Demystifying Additional Greenwashing Terms
Beyond the big three covered above, the beauty industry is entire of additional labeling greenwashing tactics you need to see through Beyond the big three covered above, the beauty industry is entire of additional labeling greenwashing tactics you need to see through:
- Non-Toxic – This term has no legal backing, and the product formulation and safety are non-guaranteed.
- Chemical-Free – Such a statement is false as water is a chemical. All personal care products will not contain one hundred percent chemicals, and there should not be a zero guide.
- Paraben Free – Most products with this tag may have other preservatives as dubious as parabens and possibly have side effects similar to formaldehyde-releasers.
- Fragrance-free means that synthetic fragrances are not used; however, dermatologists prohibit natural fragrant substances like essential oils because firms label them fragrance-free.
- Hypoallergenic – This term is a market with no specific meaning regarding the ability or capacity to provoke reactions. Anything could be a problem for people with sensitized skin, and most everyday products could pose problems.
- All-Natural – Like eco-friendly referring to a product or service, it's a greenwashing phrase without regulation or standard meaning in beauty.
- Non-GMO – An inconsequential label regarding cosmetics since cosmetics are not made up of genetically modified components. Takes advantage of health halo for label selling.
Thus, I recommend carefully reading the products with ambiguous environmental references or stating that they do not use a particular ingredient when they are likely to exploit it as the only criterion to influence a shift towards their side. Ask for complete and accurate ingredient lists to help prove when formulas back marketing. In essence, for any product that does not explicitly state otherwise, the natural labeling systems are virtually useless when it comes to considering the product's safety or the environmentally friendly aspect
How to understand Cosmetic and Skincare product's Ingredient list
Here, it becomes clear that the only option is to ascertain a product's safety, naturalness, and clean formula concerning the complete list of components. Here are some essential tips for deciphering those lists like a pro: Here are some crucial tips for deciphering those lists like a pro:
- In general, ingredients are also specified in the order of the amounts in a recipe by weight, starting with the highest amount. Consequently, the top ones have the highest concentration.
- Hazardous ingredients often have long chemical names that look like strings of symbols; avoid shampooing, soaps, and detergents with too many of them at the beginning of the list.
- Identify ethoxy, PEG, propylene, and polymethylene glycol and words ending in -x: APF, nonoxynol-9, polysorbate 20, cyclodextrin, Cyclopentasiloxane, and dimethicone – group angel for 'not natural.'
- Avoid fragrances, phthalates, parabens, microbeads, triclosan, and any ingredients that can potentially irritate the skin or are carcinogenic or endocrine disruptors. 63 Contain foods from the "Dirty Dozen" or similar clean lists by EWG.
- Listing an ingredient is often not done with the chemical names of the compound. Search if any allergens or skin irritants are mentioned with other names.
- Regarding the other marketing trends, such as "paraben-free," look for other preservatives with similar safety concerns.
- There should be certification logos of safety or standards on the terms used on the product's packaging, like natural, organic, or fair trade.
- Store brand identical products are typically formulated with different, more chemical composition than that of its pricey name brand equivalent. Look at the difference in the ingredients of similar items for a quality variation.
It is possible to gain confidence in the proper understanding of labels, identify tricks of greenwashing, and purchase clean natural skincare products as you patiently hunt for the right ingredients. It's as simple as that, so keep understanding what intuitive cosmetic chemistry lessons are relayed on labels.
Dealing with Vague Statements and Sectors' Workarounds
Tellingly, even within the beauty industry, there are numerous scams that even an educated person can easily be duped by because of the beauty industry's loopholes in naming products and their ingredients through euphemisms and close-to-the-edge legalities. It's up to us to remain savvy about potential trickery: It's up to us to stay savvy about potential trickery:
- It is, therefore, possible what is marketed as a 'paraben-alternative 'preservative may sound natural and contain other controversies, just like the paraben.
- Whenever one reads "hydrolyzed" something, it may mean more a synthetic or a fragmented and broken down form rather than a bioactive part of the named food.
-Foods might also be treated with a small amount of unhealthy compounds that do not meet legal reporting limits for declaration.
- They have ecosystems by taglines, but you need help finding proofs or seals on the packs, which customers can best examine while shopping.
- Conveying the dramatization of the word' botanical,' it can refer to synthetic representation or even contain solvent residue.
- They appear innocent, provided you do not know that 11 of 15 components are synthetic chemicals, not whole food extracts as suggested.
Staying vigilant involves accurately and objectively evaluating all ingredients' type, quantity, and position, irrespective of the processor's promotional rhetoric. To be guilty when labels are ambiguous or inaccurate and to be innocent when labels contradict the person's nature. And understand that even if the company is legitimate, one should only partially trust it and always cross-check the credentials carefully.
Moving Forward with Confidence
By now, you should be more equipped to define what various beauty labels represent. By writing this and ensuring things are more straightforward in our industries, decision-making gets less clouded by green gloss. A quick recap of the main takeaways A quick recap of the main takeaways:
- It is necessary to mention that words such as clean, natural, and organic do not have stable definitions and legal requirements.
- This, of course, is the case unless the marketing or launching terms used are provided with third-party certifications.
- It has to be mentioned that ingredient lists are the only evidence of the formula's composition
- Beware of language that is not as clear as crystal; be wary of people who find a way around meaning what they say or being straightforward.
- Every time, you prefer your findings over a packet of attractive looks.
It is also crucial not to be overwhelmed by information, or more so, labels. Continue to educate yourself at your comfort level using brands that will be truthful to you.
A personal health regime is defined by a system's ability to not expose one's body and health to any substances that could be toxic. In this light, while a perfect solution can still be chimerical, every measure taken with proper consideration acclaims the vantage. Finally, this guide has fulfilled the need to shed much light on an industry that would otherwise seem obscure. I want your input and carry on with that light to others looking for direction. Yes, our health, along with this beautiful planet of ours, should be worth that effort.


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